Hi, I can say that for cannabis, compliance is key, so using a specialized cannabis marketing platform like Springbig or Alpine IQ can be a good choice. Both platforms are focused on the cannabis industry and offer features like segmented messaging, loyalty programs, and compliance management to keep you protected by the law. Springbig is popular for customer engagement, especially for sending out promotional offers, and Alpine IQ offers data analytics to help you target different customer groups more effectively.