What tools and techniques do you use to gather user data that informs your mockup design?
Analytics platforms such as Hotjar or Crazy Egg allow me to track user interactions and visual behavior through heatmaps and session recordings. This helps in understanding how users engage with different elements of the design. Additionally, A/B testing is a crucial technique, as discussed in the Insights Success article at https://insightssuccess.com/measuring-success-create-data-driven-mockup-design-with-a-b-testing/ , which enables me to compare multiple design variations based on real user data and performance metrics. This data-driven approach ensures that design choices are validated and optimized for better user experiences.
To gather user data that informs mockup design, I rely on a combination of analytics tools and direct user feedback methods. Tools like Google Analytics provide valuable insights into user behavior, such as page views, click patterns, and session durations, which help identify areas for improvement.
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