Photokina 2018: Day 0 – Leica Press Event

David Farkas
Alright, so Photokina 2018 hasn't actually started yet. But that didn't stop Leica from making a bunch of announcements today at their special press event. I arrived at the event in time to get my ticket with t...

Leica Announces Black Sofort Instant Camera

David Farkas
Today, Leica has announced a new color option for the Sofort Instant Camera. The Leica Sofort in black shares all the same specs as its orange, mint and white versioned siblings. Not exactly the big Photokina announcement we were hoping for, but if you were an...

A look at the Leica Sofort Instant Camera

David Farkas
2
As I posted yesterday, Leica shipped the first batch of Sofort instant cameras here in the US. We were able to get our hands on one and do a quick unboxing video, which is embedded below. Be sure to make the vi...

Photokina 2016 – The Leica Sofort

David Farkas
The Leica Sofort has been getting a lot of buzz since the announcement leading up to Photokina and has proven to be a bit of a surprise hit here at the show. After handling the Sofort for myself, I can see why. It just looks cool. The colors and styling are re...

Leica Announces Sofort Instant Camera

David Farkas
In an interesting move to capitalize on the growing resurgence of instant photography among younger users, Leica is launching their unique retro take on the modern day Polaroid camera. The Sofort, German for Ri...